Retailer Spotlight - Rick's Quick Stop

With an 84-year history and a reputation for top-notch customer service, Rick’s Quick Stop in Pine Bluff stands apart as a premier lottery retailer.

Rick’s Quick Stop began selling lottery tickets in 2009 to draw in more customers. Now, the store sees the lottery as an integral part of its operations.

“They come in to get some sort of pop or maybe gasoline, then see the lottery and decide to buy tickets,” said owner Ricky Williamson.

For years, the retailer has provided visitors with a high-quality experience. The lottery offers another way for the store to cater to their needs, and it has garnered several regular customers as a result. Rick is proud to know them all by name, along with their favorite tickets.

“Having great customer service drives our business,” Ricky said. “I think the way my crew treats people plays an important part—word gets around.”

The team is quick to help players, restock lottery bins and educate newcomers about the games. For Ricky, this is a winning strategy.

“The store stays busy, and I love it,” Ricky said.