Retailer Spotlight - Murphy Express #8513

For the team at Murphy Express #8513 in Springdale, good lottery salesmanship starts at the door.

Store Manager Mary Cude and her team aim to welcome each customer in hopes of providing a pleasant experience and encouraging sales. She notes that, with a few fun personalities on staff, the atmosphere can even be entertaining.

“Whenever you feel welcomed, you’re more likely to spend more,” Mary says.

Of course, the team’s personalities are only part of the equation. They also strongly emphasize ensuring everyone is equipped to sell and educate players properly about lottery products.

“Having well-educated employees across the board affects everything,” Mary says. “Being trained and being able to communicate about the lottery is very important.”

For example, the team knows when and how to offer players the Megaplier® and Power Play® options, and they can often anticipate regulars’ needs in advance. According to Mary, staying current on best lottery practices reduces mistakes and keeps players satisfied with their purchases.

Over time, this Murphy Express team’s welcoming personalities and lottery know-how have proven to be a winning combination.